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This domain states the following, "What is this initiative? The point of the IE awareness initiative is to make users of Microsoft Internet Explorer aware that their browser is ancient, cumbersome and a pain to work with." We observed that the web site said " They need to understand that by using it they do a big disservice to all web developpers, and that by doing so they are doing a disservice to the web." It also stated " How does it work? It works by putting the following piece of JavaScript on all the pages of your site. All versions of IE! Yes and No." The header had ie6 ban as the highest ranking keyword. It was followed by ie warning script, ie alert, and ie upgrade which isn't as ranked as highly as ie6 ban. The next words the site uses is internet explorer.